Board Member & Working Group Member
Geoff is a sales and marketing professional who is passionate about making brands stand out in this cluttered world we live in. His business - Tribe Design - specialises in boutique merchandise including lighting products.
Geoff's background before starting Tribe Design would best be described as a Jack of All Trades having worked in Field Sales & Marketing, Category Management, Permanent and Semi POS design and development, experiential marketing, promotional marketing, sponsorship leveraging, promotional merchandise & premiums design and development.
He has worked with some of the leading brands in the world, the likes of The Coca-Cola Company, SAB Miller, Diageo, Pepsi, Channel 9, The Commonwealth Games, Microsoft, Qantas, Wizard Home Loans, Fuji Xerox, Optus, Siemens and many more.
Geoff is a self confessed adrenaline Junkie and has worked as a White water rafting guide and Mountain bike tour guide in Whistler Canada. In 1996 Geoff cycled across America with nothing but his camping gear, a map and a mate. It was this ride that started the idea for the Tour de Cure.
Geoff is the co-founder of Australia's leading cycling tour foundation Tour de Cure and he has also been involved, since its inception, in the corporate fundraising day called the 'A Day of Inspiration ... Secrets of Achievement' which gathers together keynote speakers, entertainers and performers in Sydney for a one day event in front of a corporate crowd to raise awareness and funds towards the curing of Cancer.